What is SEO (Search Engine Optimization)


What is SEO?

What is seo?- SEO is the short version of SEO search engine optimization.SEO means the practice of optimizing your web page to rank higher in search results on Google and other search engines.It is the process of increasing the quality and amount of web traffic by increasing the visibility of a website or a web page to users of a web search engine.If you have a website and want to get more traffic, this should be part of your marketing efforts. Here, I will explain what is SEO and how seo works and what kind of SEO is?

What does seo target?

SEO targets a variety of searches including image search, video search, academic search, news search and industry-specific vertical search engine. Customizing a website can improve its content, add content, and improve its relevance to specific keywords, both HTML and coding, and remove the barriers to indexing search engines like Google, Yahoo, etc.

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How search engine works?

Search engines are like a library for the digital age.

Instead of storing copies of books, they store copies of web pages.

When you type a query into a search engine, it searches all the pages in its index and tries to return the most relevant results.

To do this, it uses a computer program called an algorithm.

No one knows how these algorithms work, but at least we have Clue from Google. Here's what they say on their "How Search Works" page:

To give you the most useful information, search algorithms show many things, including the words of your query, the relevance and usability of the pages, the efficiency of the sources, and your location and settings. The weight applied for each factor varies depending on the nature of your query - for example, content refresh plays a larger role in answering questions of current news topics than on dictionary definitions.

Speaking of Google, it uses most of our search engine - at least for web search. This is because it has the most reliable algorithm so far.

That said, there are a number of other search engines you can use for optimizing.

The ranking of these search results is determined by Google's algorithm. While Google's algorithm is a secret, many years of SEO experience get a great idea of ​​the important factors. In our view, the components of Google's algorithm can be divided into two categories and they are on-page SEO and Of-page SEO.

How SEO works?

Simply put, SEO works by showing search engines that your content is the best result for the content they are looking for.

This is because the goal of all search engines is the same: to show the best, most relevant results to their users.

How you do it depends on the search engine you are optimizing for.

If you want more organic traffic to your web pages, you need to understand and take care of Google's algorithms. If you want more video views, this is about YouTube's algorithm.

Since each search engine has a different ranking algorithm, it is impossible to cover them in this guide.

So, going forward, we'll focus on how to rank them in the largest search engine of all: Google.

How to optimize for Google?

Google famously uses more than 200 ranking factors.
Even in 2000 there were up to 1,000 talks.

No one knows what all of these ranking factors are, but we know a few of them.

How? Google told us, and many people, including us, studied the correlation between various factors and Google rankings.

We will discuss some of these shortly. But first, an important point:

Google ranks web pages, not web sites.

Just because your business creates stained glass windows does not mean that you should rank "stained glass windows" for every page of your site search.

Holistic SEO

At Yoast, we practice what we call 'holistic SEO'. This means that your primary goal should be to create and maintain the best possible website. Don't try to fool Google, but use a sustainable long-term strategy. If your website is very high, the ranking will come up automatically. Google wants to take its users to the right place, as its mission is to index and make all of the world's online information publicly accessible and useful.

Apart from these, Google certainly wants to make money. To achieve this, they need to make sure that people are using Google. This means that people have to show the results they are looking for. So if your website is the best in your market, Google wants to rank it higher in results.

Permanently good ranking on Google demands a comprehensive SEO strategy focusing on every aspect of your website and its marketing. The technical aspects, User Experience (UX), the content of your website: all need to be top notch. To keep Google rankings good, you should develop - what we call - a holistic SEO approach.


SEO is the practice of optimizing websites to rank higher on Google - or any other search engine - in search results. At Yost, we believe that the best way to rank your website is through Holistic SEO as you focus on improving every aspect of your site.

Don't use a black-hat SEO strategy, because in the end, it will have negative consequences for your ranking. Instead, practice sustainable SEO with the user in mind, and you will benefit in the long run.